5-Minute Read: this case study is intended to be short but sweet.

What is it and what is my role?

Eureka: 

A new social platform that connects cool people together and makes hanging out easy and fun.

--- Not From Urban Dictionary

Eureka is an ongoing project generated by TripleC, a talented student group at UCSD. As a product designer, I worked with PM, business developer, and up to 10 ios developers in the past year to make Eureka smooth to use and inspiring to explore.

Duration:                       2019.9 - now
 

My Role:                        Product designer

The Team:                    Me + PM + iOS Developers + Business Developers

Why Eureka?

More than half(62%) of the users admit that they have experienced hardness when holding an activity. Many of them say their friends don’t necessarily share the same interests with them.

Interested in how we found these needs? See our Product Requirement Document for the research detail.

Core Pain point:

- Effective communication:
Our research reports that users regard ineffective communication as the number one problem while organizing an activity.
- Common interests:
People want to hang out with the one who shares the same interest as them.

What if no Eureka?

In the US only, the market is over 46.b dollars in 2019 with a growth rate of 14.5%. 88% of American 18- to 29-year-olds use social media. Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.

There are many players in this sector, but they are different tracks of the game. Using position maps, We can find out that Eureka is a real game-changer.

Nowaday's social media market

What does Eureka want to do?

Eureka's Goal:

​

1. Find your best match activity anywhere anytime

2. Meet your new friends, make solid connections by sharing your interests.

3. With more smooth communication, everyone matters.